includes three conceptual areas:

What makes an enterprise successful?

Strategy Process
How is competitiveness optimized?

consulting Process
How is the strategy process supported?

Innovative sources of theory deliver the scientific foundation.

New industrial trends and social developments are systematically reflected and incorporated.

STRATEGIC BALANCE is an open project of knowledge.

The systematic combination of strategy development with organizational development is essential for STRATEGIC BALANCE.
The real acid test is performance.

Strategische Kernschichten

I Identity
What does the enterprise stand for: purpose, mission, vision?

M Market Strategies
services, markets and resources – the blueprint of the enterprise.

P Processes
How are strategies implemented? Organization and execution? process sequences? Leadership and cooperation?

Artifi cial strategies do not help


if they contradict the identity of the enterprise,


if they don't translate into motivating tasks,


if the blueprint doesn't fi t the players.